Sustainable and innovative wine tourism. Success models from all around the world
06 January 2021Emprendimiento
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1 min
Third Cajamar publication on the viticultural economy awarded by the International Organisation of Vine and Wine in recent years
Raúl Compés LópezDirector Instituto Agronómico Mediterráneo de Zaragoza (CIHEAM) Gergely SzolnokiProfesor de Investigación de Mercados (Universidad de Geisenheim)
06 January 2021
As part of the support that Cajamar Caja Rural provides to the agri-food business, the wine sector has received special attention in recent years.
This monograph, comprising 25 chapters, sets out the key considerations for successfully approaching wine tourism. It draws on the analysis of recent international initiatives to provide insights that can inform business decisions and collective action in developing wine tourism infrastructure in a given territory.
It is an activity to be found in practically every part of the Spanish State and its impact, not only in terms of land use, with more than 900,000 hectares dedicated to vine growing, but socially and economically as well, with 110,000 agricultural holdings and over 4,300 wineries, is considerable.
An English version of this study is available for download in the right margin of this page
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